But, from the outset, many people doubted him. And he has managed all of this with only a fifteenth of a percent. And all of the team’s advertising is handled by an agency in which he’s a part-owner.įrom overseeing the new logo design to curating the music that’s played during games, nearly everything about the team now bears his distinct watermark. The Barclays Center features one of Jay’s 40/40 Club sports bars, as well as a store that exclusively sells his Rocawear clothing line. Though his ownership stake in the Nets amounts to only one-fifteenth of 1 percent, he has leveraged it with his local clout to seize a much more public role in sculpting the Nets’ identity. He struts into his business ventures with the same impenetrable confidence that animates his rhymes, and businesses adapt to him until they essentially become elaborate expressions of his tastes. When he says, “This is La Familia,” he means it.Īnd when he says, “I’m not a businessman, I’m a business, man,” he’s not lying either. The resulting dynamic is that his groundedness and his authority are mutually dependent, and those who confide in him aren’t treated merely as subordinates or clients. His rags-to-riches tale eschews the typical narrative of escape, as he never once left his roots - he only fed off of them and thrived. Jay-Z, like no one else, is an embodiment of control, whether over the indignity of the streets or the staggering demands of ruling an empire. Or perhaps more accurately, he had faith in Jay-Z. If it was money that mattered, he’d have stayed with Boras, but evidently he had faith that Roc Nation could better accommodate his real priorities. When Robinson Cano announced Tuesday that he was dumping the mighty Boras Corporation for a new agency founded by Jay-Z, you immediately wondered about his motives, aside from the obvious perk of getting to be in the same room as Jay-Z. You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browserĪ hip-hop blueprint for Jay-Z's new agency
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